media strategy consulting
The transformation processes in the Middle East and North Africa pose new challenges to established media outlets. Apart from having to defend their freedom against censorship and other pressures, and having to deal with violence and an uncertain legal situation, securing the means necessary for operation is a central concern of media managers. They have to pay wages and taxes, bills and fees, and they have to replace equipment on an ongoing basis. In most countries where MICT operates, the economic climate is not too favourable, and the managers' journalistic expertise is often much greater than their business acumen.

MICT offers the following consulting services to young media entrepreneurs:

1. Workflow analysis and optimization

Inefficient workflows impinge negatively on a product's quality as well as an organisation's overall profitability. In particular, unclear instructions, communication gaps, and lacking skills often hinder the success of a media product. Employee satisfaction, as well as their their performance and motivation can only increase as long as the structure of their work environment is conducive to this growth. Often, even small changes in the workflow can result in a far-reaching amelioration of the entire production process. The prerequisite for this is the staff's commitment to the desired improvement. Ensuring staff participation is therefore the key to success in projects which aim at restructuring workflows.

By request, MICT analyses the workflows in Iraqi media outlets, and develops concepts for optimising production in regard to efficiency, product quality, and use of resources. Selected employees from every department in the organisation are involved into the redesign of workflows at strategic junctures.

Newly acquired knowledge cannot be applied by employees when the work environment remains static, and does not go through a transformation process as well. Conversely, the optimisation of workflows will not have the desired result if individual skill sets and job descriptions of the stakeholders are not taken into account during the transformation process. Individual training, which transfers information, know-how and skills, should ideally go hand in hand with change on the organisational level in regard to workflows, decision-making procedures, and division of labour.

2. Strategic business development

Strategic business development aims at ensuring a media business's future market success under conditions which are presently unknown.
MICT supports media outlets in making strategic decisions by analyzing the organisation, markets, technologies, competitors, and the political environment.

3. Sales and product development

MICT can support media businesses in acquiring advertising clients, which is frequently their main concern in regard to profitability. This requires establishing a baseline of information about the audience and economic indicators such as print run, circulation, and reach, which can be used to identify potential advertisers, and to communicate with them. Optimising sales also offers the opportunity to think about the development of new products, particularly in the digital realm, by using existing resources. From a strategic vantage, the aim is to find a financing model which is closely adapted to the business's structure and situation.