Journal Télévisé Relaunch
Project:Relaunch of the government broadcaster’s news show, Journal Télévisé, which included professional development workshops for many of the staff and a new look.
Production Runtime:May 2013 – September 2013
Partners:German Federal Foreign Office
MICT organised a comprehensive capacity building project for the national, state-run broadcaster Mali TV, run by the Office de Radiodifusion Television du Mali, or ORTM, and its news program, Journal Télévisé, in May 2013. After several weeks of workshops for the whole team, from presenters and technicians right through to the editorial staff, Journal Télévisé was relaunched in August of the same year.
The show now has a more professional look and feel. Audience research conducted in August and September 2013 in collaboration with the University of Bamako found that local audiences generally welcomed the new style. This is despite the fact that ORTM’s generally pro-government agenda remains a controversial subject for many in Mali.